10 Group is a Sydney-based company specialising in art engagement. We’re a small creative team, passionate about creating opportunities for engagement with contemporary art and supporting the creative economy through a sustainable commercial approach. We create bespoke private and public art events – from membership programs, to corporate events, to full-scale festivals. We provide publishing services for galleries, artists and institutions. We are the team behind Art Money, providing interest free loans to buy art.

Our services are linked by a common theme: we work to increase engagement with contemporary art by supporting the creative economy and creating opportunities for culture change.

Paul Becker, 10 Group Founder & CEO

Paul is the founder and CEO of 10 Group. He leads the strategic thinking and entrepreneurial drive of the business whilst remaining hands on across many projects and clients. With a background in marketing, Paul is fascinated about the intersection of creativity and commerce – the creative economy – and is inspired by technology as an agent of change. Paul is also founder and CEO of Art Money, an innovative startup company launched in April 2015 providing interest free loans to buy art.

Georgia Sholl

Georgia brings strategic thinking and exceptional communication skills to her marketing role with 10 Group. Georgia has a formal background across the arts and a passion for contemporary art in particular. She has worked with 10 Group for over 6 years, is a member of the management team, and holds a Bachelor of Arts (Film) UNSW and Bachelor of Art Theory from COFA, UNSW.

Lisa Cowan

Lisa brings high-level experience in advertising, media and PR having worked with the very best in each of those fields. With business development responsibilities across all 10 Group brands, Lisa plays a key role across advertising, sponsorship and events and is part of the 10 Group management team. Lisa is an enthusiastic fan and collector of contemporary art. 

Dale Maxwell-Smith

Dale is 10 Group’s Producer across all our visual arts brands. As producer of Art Month Sydney 2015, she was responsible for coordinating hundreds of individual events, as well as managing the membership program. Dale holds a Bachelor of Visual Arts (Media Arts) from Sydney College of the Arts (University of Sydney).  

Hareen Johl

Hareen started at 10 Group as an intern whilst completing her Master of Art Administration at UNSW Art & Design. She brings a strategic mind and extraordinary attention to detail to her role in accounts across 10 Group and Art Money. Originally from Tasmania, Hareen graduated from the University of South Australia with a double degree in Applied Finance and International Business in 2009. 

Elizabeth Cocco

Elizabeth’s role as Account Manager is a marriage of her personal skills and formal arts training. Her real world experience is backed up with a Bachelor of Visual Arts: Fine Art with Distinction from Sydney College of the Arts (University of Sydney) and a Master of Art in Contemporary Art Theory from Goldsmiths University, London.

Sarah Weiner

Sarah first proved herself as an intern with 10 Group and now holds Account Manager responsibilities across 10Group and Art Money. Holding a Bachelor of Arts (Hons) UNSW and Bachelor of Art Theory from COFA, UNSW, Sarah has also had stints with Biennale of Sydney, Sculpture by the Sea and Sydney Film Festival.

Ellyn Hadley

Ellyn has roles in administration and marketing support across all 10 Group’s contemporary art initiatives. She holds a Bachelor of Communication & Media Studies (Dean’s Scholar) from University of Wollongong with a Major in Journalism & Professional Writing.